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THE ZONE
In the zone, where texture tells a tale
When in the zone, the smallest details make the most memorable impact. Taking a more textural approach, we take a closer observation of the small details, from the feel of a football leaving your fingertips to the sound of helmets colliding.
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BRING THE HEAT
Ignite the field with passion and grit – where the heat of the game is felt in every ember and coal, defining the essence of true football
When stepping on the field for the next game, you have to bring the heat. Taking a figurative approach, we see and feel the grit and passion of a football player through the use of embers and coal.
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THE PLAYBOOK
In life's playbook, everyone's taking notes – step inside the intricate artistry of a football player's preparation, where every move becomes a masterpiece
No matter who you are or what you do, you are always taking notes, physically and mentally. Taking a more artistic approach, we take a look inside a football player's playbook as they prepare themselves for their next game.
When picking the two rivals, I initially wanted the Miami Dolphins. Seeing how that is my team, I may have been a little biased.
So I thought, why not choose my parents’ teams, Cowboys vs Bears.
I can’t be biased there.
I wanted the matchup to look and feel different than other NFL broadcasts. While keeping that tough, engaging, and energetic feeling, I took a more creative approach to sports. Having had a playbook myself (I played volleyball), I remember all the notes, marks and doodles I made to help me prepare for my next game — and drew inspiration from there.
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The concept and design is heading in the right direction. The timing and colors need some work. The overall feeling of the animation needs to feel faster and more snappy; “think in frames, not seconds.” The white background doesn’t give a tough, aggressive feeling. Change it to a darker background. The future graphics and still images should represent the teams and overall design of the animation while impacting the audience.
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The overall pacing of the animation still feels long, it needs to be shortened to 7 seconds. It also feels static; add camera movements and more animation to the graphics. The composition had some empty space and it was suggested to have the graphics overlapping. The darker background is looking way better, but the colors get lost. Also improve the quality of low resolution images.
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Based on notes from the second pass, I shortened the animation to 7 seconds. In this pass, I was also able to use the final music bed and voice over with the help of Kelly Warner and Corey Davis. Regarding the design and animation, I added more graphics to fill in negative spaces, increased the color saturation, and made the animation have quicker cuts.
I’m a big fan of learning what inspired projects and the process, some could say it’s my favorite part about making art. So I would like to show my version of “behind the scenes” and share my inspiration, memories, sketches, doodles, you name it!
Credits
DESIGN + ANIMATION: Tricia Joganich
CREATIVE DIRECTOR: Ed Cheetham
MIX + SOUND DESIGNER: Kelly Warner
VOICE OVER: Corey Davis
MUSIC: Universal Sound Production
TRACK NAME: One Shot One Chance
